I make food videos about places worth travelling for. One rule behind all of them: honest stories about places worth your money and your time.

…and dozens of London's best restaurants.

As featured in
The Guardian

"Rollin Lee goes deep on Korean food and culture."

A crisis of authenticity: the truth about food influencers, September 2026 →

Why collaborate with me

"I won't recommend anywhere I wouldn't go back to, and that doesn't change when a video is paid. If you have a real reason why visitors should make the trip, let me know! I would love to find places that are special, and places that are under the radar."

What I protect

🗺️My map is not for sale. Subscribers pay for my Foodmap. A spot on it can't be bought.
🏷️Even an ad has to be good. Every paid video is labelled, and it follows the same rule: worth your money and your time.
🤝My verdict stays mine. If I wouldn't send a friend, I don't post it.

I'd rather lose a deal than waste my viewers' time.

🔒 The media kit: audience, rates & how we work

Clients get an access code.

No code yet? Email rollinlee@rollinjoint.com and I'll send you one.

Everything else: rollinlee@rollinjoint.com