How this works: these are the things I keep putting off. Hit 🙌 Root for this on the ones you most want me to do — the more roots something gets, the sooner I have to actually do it. The blacked-out ones are secret for now; they unlock as I go.

1 made it   2 doing it now   68 still to go

  • 1

    Become an extrovert

    I've been an introvert for 41 years. You don't just decide to become the opposite. This might be the one I genuinely can't do.

  • 2

    Work at a famous restaurant in New York

    No professional kitchen experience, and no connection to get past the door. Two walls, no ladder.

  • 3

    100 days of daily vlogs, like Casey Neistat

    I've quit every daily habit I've ever started. And this one makes me the subject, not the food.

    ● Doing it nowFollow →
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    Ask Anya Hindmarch for one Rollinjoint merch

    I don't know her, and she has no reason to say yes. She's my idol — which is exactly why asking terrifies me.

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  • 10

    Start a festival

    Made it — and it's the reason I believe I can do the rest of this list.

    ✓ Made it · 2026See how →
  • 11

    Start a restaurant

    Most close in year one. I've never run one. This is the one that could genuinely bankrupt me.

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    Meet Brad Pitt

    No plan, no contact, no chance. Somebody just has to introduce us. That's the entire strategy.

  • 20

    Learn how to cook

    Everyone assumes the food guy can cook. The honest truth is I can't, really. This is me admitting it and fixing it.

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    Have Korean food with Mr. Beast

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    Make the map of all 800 restaurants

    ● Doing it nowFollow →
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  • 66

    Buy my parents something expensive

    The whole reason any of this matters. The one I most can't fail.

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  • 71

    Find the best food in every London borough

    33 boroughs. I keep saying I'll do it properly and never do. This is me finally stopping being lazy.

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