× TRUMAN BREWERY
A Korean neighbourhood in London · 30 April – 3 May 2027
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Google Trends · "korean food london" · UK · five years
For five years,
this line barely moved.
Not even a global Netflix hit moved it. Then, for one week — festival week — it hit its five-year peak. Attention doesn't mobilize people. Opportunity does. We built the door.
Source: Google Trends, web search, United Kingdom, Jul 2021 – Jul 2026. 100 = peak interest.
2026 · by the numbers
When the door opened,
London ran through it.
0
for tickets to sell out — all 4,133, gone in three hours · £0 ad spend
0%
UK-based attendees — global press, British feet
0
people set foot in King's Cross for the first time in their lives
0%
aged 25–34 — young professionals, the habit-forming years
The 2027 concept
Not a festival in a hall.
A Korean neighbourhood — a district of doorways.
↑ Click each shop. Every shop has three parts: a story, something you make, something you take home. Brands shown are examples — nothing announced yet.
Walk the district
Story
Each shop opens with the story only that brand can tell.
You make
Something with your hands — the moment people film without being asked.
Take home
Proof you crossed the neighbourhood.
The postcard · every shop is a stamp
Postcard complete — you lived the whole neighbourhood. 🎁
Summer & autumn — a weekly ritual
포장마차 nights.
Every week. Under your roof.
A weekly Korean street-food market in the pojangmacha tradition, running through summer and autumn — small stalls, real cooking, week after week — building toward the four-day festival each spring. The festival is the peak. The market is the heartbeat. Truman Brewery doesn't host a Korean event; it becomes the home of Korean food in London, season after season.
What the venue gets · who's operating
The crowd is the story.
The press follows it.
The halo, 2026
- 38 press outlets covered the festival — BBC Radio 4 among them
- 10M+ social views · 100+ creators on site · £0 ad spend
- 188.9M claimed press reach — and 99% of the feet were British
- Search interest for Korean food in London: five-year peak, festival week
Safe hands
- Council required mid-event ticketing in 2026 — implemented overnight, sold out in three hours, zero incidents
- HYBE's named London operating partner — BTS THE CITY, July 2026
- In partnership talks with Eventim Live UK
- Backed by aT, the Korean Embassy, KCC · vendors near-unanimous to return
What we're asking of Truman Brewery
Let's finish what
we almost started.
The dates
Friday 30 April – Monday 3 May 2027 (bank holiday), plus build & break days either side.
The shape
Multiple connected spaces & yards — each brand shop needs a real doorway. Target 4,000–5,500 visitors per day.
The pilot
A conversation about weekly 포장마차 nights through summer and autumn — a recurring market that makes Truman the seasonal home of Korean food.
The next step
A site walk with the neighbourhood map in hand — which spaces, availability, and your rate card.
One weekend made London search for Korean food like never before. Imagine what an address can do.