× YOUR BRAND
A Korean neighbourhood in London · 30 April – 3 May 2027
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Google Trends · "korean food london" · UK · five years
For five years,
this line barely moved.
Not even a global Netflix hit moved it. Then, for one week — festival week — it hit its five-year peak. Attention doesn't mobilize people. Opportunity does. We built the door.
Source: Google Trends, web search, United Kingdom, Jul 2021 – Jul 2026. 100 = peak interest.
2026 · by the numbers
When the door opened,
London ran through it.
0
for tickets to sell out — all 4,133, gone in three hours · £0 ad spend
0%
UK-based attendees — global press, British feet
0
people set foot in King's Cross for the first time in their lives
0%
aged 25–34 — young professionals, the habit-forming years
The 2027 concept
Not a festival in a hall.
A Korean neighbourhood — a district of doorways.
↑ Click each shop. Every shop has three parts: a story, something you make, something you take home. Brands shown are examples — nothing announced yet.
Walk the district
Story
Each shop opens with the story only that brand can tell.
You make
Something with your hands — the moment people film without being asked.
Take home
Proof you crossed the neighbourhood.
The postcard · every shop is a stamp
Postcard complete — you lived the whole neighbourhood. 🎁
The partnership
Not a logo on a banner.
A shop with your name on the door.
A doorway, not a stall
Your own space in the neighbourhood, co-designed with us — the Seongsu pop-up model, transplanted to London.
Your stamp on every postcard
Every visitor carries a postcard; completing it wins a prize. Every one of them walks through your door to finish it.
The content engine
Rollin’s 210k audience built this festival in public. 100+ creators filmed it. Your shop is designed to be filmed.
Beyond the four days
A weekly 포장마차 street-food market through summer and autumn keeps the neighbourhood — and your presence — alive.
The audience is the one you can’t buy: curious, mid-crossing, UK-based — the people who take Korean food from the oriental shelf to the normal shelf.
Three ways into the neighbourhood
We manufacture first times.
First mandu. First somaek. First kimchi. Jung gathers the people meeting Korean food and culture for the first time — and first times become habits, habits become customers.
Tier 1 · limited places
In the Neighbourhood
£5,000
- Brand presence across the festival — signage & sampling
- Presence on the festival map
- Press & social mentions
Being seen by the curious.
Tier 2
Your Stall
£15,000
- Everything in Tier 1
- A staffed stall in the neighbourhood — sell, sample, meet
- Your stamp on every visitor’s postcard
- A social feature with Rollin
Being met by the curious.
Tier 3 · six zones only
The Zone Takeover
from £25,000
- Everything in Tiers 1–2
- A zone with your name on it + co-created activation: story · make-your-own · take-home
- Content package — Rollin + creator coverage of your shop
- 포장마차 summer market presence · first refusal for 2028
Being remembered as someone’s first time.
What the venue gets · who's operating
The crowd is the story.
The press follows it.
The halo, 2026
- 38 press outlets covered the festival — BBC Radio 4 among them
- 10M+ social views · 100+ creators on site · £0 ad spend
- 188.9M claimed press reach — and 99% of the feet were British
- Search interest for Korean food in London: five-year peak, festival week
Safe hands
- Council required mid-event ticketing in 2026 — implemented overnight, sold out in three hours, zero incidents
- HYBE's named London operating partner — BTS THE CITY, July 2026
- In partnership talks with Eventim Live UK
- Backed by aT, the Korean Embassy, KCC · vendors near-unanimous to return
Where this goes next
Six shops.
First conversations now.
The dates
Friday 30 April – Monday 3 May 2027 (bank holiday weekend) — a landmark central London venue, in final conversations.
The product
An anchor shop, co-created: your story, a make-your-own experience, a take-home. Not placement — a place.
The timing
The venue locks this summer, and anchor shops are being placed now. 2026 sponsors are already asking to return.
The next step
A design session — we bring the neighbourhood, you bring the brand. hello@jungfestival.uk
One weekend made London search for Korean food like never before. Put your shop inside the next one.