🎨 Branding
The 단군신화 bear — character with meaningTotoro-cute outside; the myth IS the underdog arc
Design next↳ Claude drafts 3 bear directions to react toLook + personality + one-line myth for each
Claude drafts↳ Put the bear to an audience vote — IG storyThe build-in-public arc starts here
Your move↳ Decide: cut the winning bear as a 약과 stampThe collectible pivoted (11 Aug): a carved yakgwa stamp instead of cast iron — the bungeoppang machine was cut from the chalet. A stamp is made in days and the biscuits are made ahead, so this now waits only on the bear design itself
After the voteLogo with meaning + build-in-public arcAudience votes on logo & merch
Queued↳ Run the logo vote on IG storiesVoters become attendees
Your move🏛 British Museum — 13 Nov
Bibigo deck — British MuseumCJ-as-history deck v2 already drafted (01 Festival Strategist/british-museum) — Claude tailors, you red-pen
With Claude↳ Send Bibigo the British Museum deckClaude drafts the email — you press send
Your moveJinro deck — British MuseumNew deck — ten date-ordered dishes, where Jinro pours through history · Claude drafts v1
With Claude↳ Send Jinro the British Museum deckClaude drafts the email — you press send
Your move🤝 Investors — this week
Send the Graham emailFinal draft ready in the Claude chat — NDA ask + 4-days feedback + Truman transparency. Paste, tweak, press send
Do first↳ Sign the mutual NDAAsk for their standard template — fastest path; vision doc waits for this
Your move↳ Send Graham the vision documentThe Korean neighbourhood — concept, programming, creative, both venue treatments
With ClaudeTruman reply — date to Claude when it landsWaiting on them. Quiet by Friday? Claude drafts a two-line nudge. The date sets the teaser deadline
WaitingTruman teaser — 6 pages with ClaudeNeighbourhood concept · why 2026 worked · proof + Trends peak · the shops · why Truman · who we are
Before the meeting↳ The Truman meeting — gauge themAsk: spaces + availability Apr 30–May 3 · rate card · a site walk. Do their eyes light up at the pop-up district?
Your move💰 The deck, step by step
Our official 2026 numbers — nothing to do, just tickEvery deck and email uses the same four numbers: 14,000 came · 4,133 tickets (the council made the last days ticketed) · 99% UK · sold out in 3 hours with £0 ads. Already decided — tick to agree ✓
Done — tick itThe deck’s story — draft is written, just tickThe page-by-page story every deck is cut from. Draft 2 is done: opens on the Google Trends chart, then “built for the curious”, then the proof numbers. Nothing to do yet — tick ✓
Done — tick itYOUR JOB: read the deck story, cross out what doesn’t sound like you~30 min. Open Claude and say “show me the deck story” — read it once, tell me what feels wrong or not-you. Nothing goes to sponsors before you do this
Your moveBibigo — close once venue locksDECK READY: rollinjoint.com/jung-festival-2027-partners/?brand=bibigo · They’ve offered a price — you return with venue + deck
Price offered↳ Send Bibigo the deckClaude drafts the email — you press send
Your move↳ Book the Bibigo meetingQuiet for a week? Claude drafts the nudge
ThenKorean Air — tailored deckDECK READY: rollinjoint.com/jung-festival-2027-partners/?brand=koreanair · Met — very interested
Met · warm↳ Send Korean Air the deckClaude drafts the email — you press send
Your move↳ Book the Korean Air meetingQuiet for a week? Claude drafts the nudge
ThenVirgin Atlantic — tailored deckKorea route launching — needs Korean-culture credibility
To do↳ Send Virgin Atlantic the deckClaude drafts the email — you press send
Your move↳ Book the Virgin Atlantic meetingQuiet for a week? Claude drafts the nudge
ThenJinro — tailored deck + 치맥 zoneDECK READY: rollinjoint.com/jung-festival-2027-partners/?brand=jinro · Already considering Jung in their budget
In their budget↳ Send Jinro the deckVia Tonic Comms (Eleanor) — Claude drafts, you send
Your move↳ Book the Jinro meetingQuiet for a week? Claude drafts the nudge
ThenNongshim — the Shin Ramyun shopDECK READY: rollinjoint.com/jung-festival-2027-partners/?brand=nongshim · Reel the dream pop-up first, then the email lands warm
Story first↳ Send Nongshim the deckClaude drafts the email — you press send
Your move↳ Book the Nongshim meetingQuiet for a week? Claude drafts the nudge
ThenBuldak (Samyang) — tailored deckWarm via your Cheil campaign; challenge activation fits
To do↳ Send Buldak the deckVia your Cheil contact — Claude drafts, you send
Your move↳ Book the Buldak meetingQuiet for a week? Claude drafts the nudge
ThenJongga — returning-sponsor offerDECK READY: rollinjoint.com/jung-festival-2027-partners/?brand=jongga · They asked to return — a house, not a stall
They asked↳ Send Jongga the renewal offerTheir own 2026 results do the selling — Claude drafts, you send
Your move↳ Book the Jongga renewal chatQuiet for a week? Claude drafts the nudge
ThenZone sponsorship products with pricesDECIDED: £5k In the Neighbourhood · £15k Your Stall · from £25k Zone Takeover — live on the partner deck. Tick me ✓
Done — tick it↳ Fold the zone prices into the master deckEvery tailored deck inherits them
With Claude📱 Jung Festival social videos
정이란 — the videoThe festival’s soul explained — why 정 has no translation
With Claude미운정 고운정이란 — the videoThe deeper cut — even grudging affection is affection
With Claude못된 코멘트 읽기 영상미운정 in action — reading the mean comments with love
With Claude🎪 Experience
엽서 + stamps — every brand is a stationComplete the postcard → prize; zones: BBQ · Bibigo · 치맥 · stationery
Banked↳ Cost the postcards + stamps per unitReal numbers make it sellable in decks
With ClaudeDate + venue decisionApr 30 – May 3, 2027 proposed · Truman or a sectioned Tobacco Dock — after the Truman meeting + Graham
In motionTell sponsors + traders before the publicOnce the date + venue are real: they hear it from you first — 정 in practice
Your move한국 식당 접근하기Korean restaurants → 2027 traders
Outreach미국 식당 접근하기US-side restaurants & brands
Outreach인플루언서들 접근하기Creators to invite — they bring their audiences with them
Outreach영국 식당 접근하기UK restaurants → 2027 traders
Outreach💳 Paid tier & The Map — one product
Confirm Stripe is connectedSettings → Membership — 2 paid members suggests it is
Your clicksSet £5/mo · £50/yr, rename tier “The Map”Benefit lines ready in launch-copy.md
Your clicksPaste hero copy + welcome emailBoth written in launch-copy.md
10 minGate the Foodmap to paid membersKeep a small public teaser
Decision↳ Launch The Map — wrapped in a story, never an announcementClaude drafts the reel + newsletter issue together
With ClaudeConfirm the map is server-gated (paywall-safe)So locked venues can’t be seen by bypassing
Check firstPut Issue #1’s restaurants on the mapEach published restaurant post with tags = one dot on the Foodmap. The organized restaurant sheet is the source
With ClaudeTag each restaurant post — city + cuisineThe tags are what make the map’s filter buttons work
QueuedA few restaurants free for everyone, the full map for members
QueuedPublish “Best Korean Restaurants in London”
Queued↳ Shoot a reel that points at the guideThe map sells itself when the food does the talking
With ClaudePick Issue #1’s restaurants + press sendThe draft is waiting in Ghost — “The map opens: Best Korean in London”
This week🙌 The List & rooting
Jung Festival wrap-up post · the “See how” storyClaude drafts from the festival material · members-only deep dive
Claude drafts↳ Point “See how” and “Follow” links at real storiesOne-line page edit once the post exists
Claude doesOne reel or story pointing at The ListWrapped in a story, never an announcement · rooting is the hook
With Claude💼 Work With Me page
Claude drafts the media sheetStats · offers · case studies (Old Chang Kee, Sosaku, Uber Eats, Meta)
Claude draftsSponsor/client logo wall
QueuedItemised usage + exclusivity pricingThe proven 3–4× lever — Uber Eats paid £1,500 itemised
QueuedPublish + link from nav
This week↳ Send Work With Me to 3 warm PR contactsPick from the Sponsors & brands card — Claude drafts the notes
Your moveConfirm rollinlee@rollinjoint.com receives mailSend yourself a test. It’s the only address on the live page
2 min📔 Now page (the diary)
The TODO list on top — like the mockupYour public list, ticked in public — the hero of the page
Claude buildsStoryline filters — Daily · Jung Festival · 40 PubertyOne tap shows only that storyline, like seasons of a show
Claude builds↳ Send Claude your first real TODO list itemsThe page launches with real ticks, not an empty promise
Your move📖 Start Here page
Claude drafts the storyTODO-list-not-bucket-list + the hidden-gems mission — your voice, no CV
Claude draftsYou edit for taste + truth
Then youSubscribe box at the endPeople subscribe to a person
QueuedPublish + first in the nav
Queued↳ Point your Instagram bio at Start HereNew followers land on the story, not a dead link
Your move🧢 Logo — a hat that looks like food
Send Claude the exact red (hex)Still outstanding — unblocks the whole look
Needs youClaude sketches 3–4 directionsbucket-hat-gimbap? cap-as-hotteok? — you just react
Claude draftsPick one direction
Then youFinal files — colour · b/w · favicon
QueuedClaude installs it in Ghost
Queued↳ Swap the new logo into Instagram + TikTok + newsletter headerOne look everywhere
Your move🍚 Korean Table tab
Recipes | Culture tabsMockup approved
QueuedRecipe templateTime/serves/cost strip · ingredients split Main / 양념 · numbered steps
Queued⚙️ Ghost theme v2 — setup & housekeeping
Activate the rollinjoint themeNo preview exists for inactive themes — switch late at night, kyoto is one click back
Your clicksPaste the Content API key into theme settingsSettings → Integrations → custom integration → copy key → Design settings
Your clicksUpload routes.yaml (Settings → Labs → Routes)Makes Korean Table + Now links work
Your clicksCreate the 4 pages: Start Here · Cities · London · Work With MeUPLOAD-GUIDE step 4 has the exact settings
Your clicks↳ Claude checks every page + link on the live siteYou just say “check the site”
Claude doesSet up GitHubwhich my brother told me to do
Yours↳ Push the 06 Code workspace to a private repoIt’s already a git repo with clean history · Claude does the push
Claude does🗺️ Map tab — v2 (from the mockups, 9 Jul)
Clickable card tags → filter the mapQuick win
With Claude“Just added” badge → blue (your pick)
QueuedSplit filters: Cuisine + new Type rowRestaurant / Bar / Cafe / Bakery / Street food
QueuedOccasion rowGroups · Solo · Date night · Special occasion · Late night (your ok pending)
Queued⭐ Rollin’s favourites + 🆕 New this month chips
QueuedMobile: one “Filters · N” buttonSlide-up panel
QueuedSwap map to Google MapsYou create the free API key with Claude’s walkthrough (~10 min); Claude wires it in
Needs youNew openings = 🆕 chip + newsletter cornerNot a site News tab — your ok pending
QueuedReels brain built — framework + voice + logSay “copywriter: score this” with any draft
ReadyFriday habit: log the week’s reel numbersViews + shares minimum — makes the pre-flight check smarter. Already REPEATING in your Reminders every Friday — tick it there, it comes back next week. No 📥 needed
Every Friday · automaticSession 1: structure the TODO-list videoOne hour — the ≈Aug 19 ship date depends on it
This week↳ Session 2: full draft with ClaudeStructure → words, your voice
With Claude↳ Session 3: polish + title/thumbnailThen it’s film-and-edit territory
With ClaudeYouTube video #1 ships ≈ Aug 19Structure → draft → polish, three sessions
On track🧱 Phase 1 — Foundation (now → Oct 2026)
Cut the 30 flavours down to the 10 launch flavoursYour 30-candidate list is already done (it’s in Reminders) — now pick the 10 that open the shop
Needs you twoCompany nameRule from the note: no “chicken” in it · 5 candidates → check trademark, domain, Instagram handle → pick
Needs you twoBrand colours, fonts, tone of voiceClaude drafts 3 directions to react to
With ClaudeLogo + characterAfter the name and colours exist
QueuedMenu structure & pricingBowl-first (£8–9 lunch, repeatable) · sides · drinks
With ClaudeReal food cost per bowlWeigh and cost ONE prototype bowl — real numbers, not guesses
Your moveReal rent quotes from 3 candidate neighbourhoodsWhitechapel · Walthamstow · Croydon-type — halal demand + young renters, not Soho
Your moveP&L with real numbersThe model is ready on Desktop/07 Dakgangjung — replace the yellow cells with the real food cost and the rent quotes. This document decides if it’s a good idea
With ClaudeRecipes locked: batter, double-fry spec, 8 saucesDocumented by weight, not feel — the recipe IS the franchise playbook
QueuedWritten business plan v1Everything above, in one document — Claude drafts from the pieces
With Claude🏭 Phase 2 — Product & brand (Oct 2026 → Feb 2027)
Register the Ltd + shareholders’ agreement3-way: vesting + who decides what — on paper before money moves
Needs you twoHalal supply chain + start HMC certification£80 to join + £62.50/mo · HMC = stricter, more trusted · no mirin/wine in any sauce
QueuedVegan line: cauliflower recipe + its own fryerA shared fryer isn’t vegan — plan the dedicated one
QueuedPackaging + the 30-minute delivery hold-testThe glaze must stay crisp for 30 min in a box — 닭강정’s superpower, prove it
QueuedFlavour data system — track what sellsFrom day one. This data is the franchise asset
With Claude🎪 Phase 3 — Validation (Feb → May 2027)
Sell the real menu — pop-ups, stalls, Jung Festival 2027The festival is your test kitchen: real customers, real prices
QueuedCollect flavour + price data, iterateKeep what sells, cut what doesn’t
QueuedBuild the launch audience — document everythingThe build-in-public arc starts here
Queued🔨 Phase 4 — Site & build (Mar → Jul 2027)
Neighbourhood + unitHot-food use class + extraction feasibility BEFORE falling in love with a unit
QueuedLease negotiation with a solicitor
QueuedInterior design + kitchen layoutDesign FOR automation, don’t buy it yet
QueuedEquipment + fit-outBudget 15% contingency — builds always run over
QueuedUtilities, insurance, waste contracts
Queued🚀 Phase 5 — Ops & launch (Jul → Sep 2027)
Register with the council 28 days before opening+ hygiene certs + the SFBB pack
QueuedHire + train — write the SOPs as you trainThat’s chapter 1 of the franchise manual
QueuedPOS + delivery appsNegotiate the commission using the audience
QueuedSoft launch → fix → public launch
QueuedLaunch content campaignWrapped in the story, never an announcement
Queued😴 Parked — year 2+
Back up ~340GB of Desktop footageOne drive + one cloud — biggest physical risk in the business
Not started↳ Test-restore one clip from the backupA backup you haven’t opened isn’t a backup yet
Your moveReconcile 2026 invoices (£9,884 billed)Check the two £400 Hiyastar invoices
Needs you↳ Chase whatever’s unpaid — Claude drafts the emailsMatches your Invoice Follow Up list on the phone
Your moveHYBE wrap-upWith Ryan Veres — just confirm the ≈Aug 9 payment happened
With RyanGoogle Workspace + calendar moveUnlocks automatic morning briefings + Gmail access for Claude
Queued↳ Switch the morning briefings onPhase 2 begins — the team briefs you before coffee
With Claude🎪 Jung Festival sponsors
💼 Brands you’ve worked with
📇 PR agency contacts
00 Chief of Staff/sponsors-and-brands.md