🍜 농심 미팅 후속
Send Soo and Jules your Shin Ramyun starting price.Send Soo and Jules one message with your starting price for the Shin Ramyun shop, £25,000 or more, and ask each of them for their number back.
↳ Build the Korean cost deck.Ask Claude to build the cost deck once the price is agreed.
↳ Send Nongshim the cost deck.Ask Claude for the email, then paste it into the Nongshim thread and press send.
Tick the topping bar check, it is already answered.Claude checked the English rules against the law itself on 20 August and the answer is yes, a self serve topping bar can run at a London festival with the usual controls. It lives in 01 Festival Strategist/toppingbar-hs-answer.md. Read it once and tick this row.
Tick the topping bar answer, it has already gone.You sent it before 7 September and 조헌우 thanked you for the quick confirmation in the same thread, then handed the project to 신승원 선임. Nothing is owed here, so tick this and close it.
Reply to 신승원 선임 at Nongshim.She is not quiet, she is ahead of us. On 8 September she sent eleven topping items and two concepts, picked our build your own cup shop as her option one, and she is writing her first internal report on it. Ask Claude for the reply that keeps it moving and invites her in when she is next in London.
🤝 Investors
Send the Graham email.Open the final draft in the Claude chat, paste it into an email and press send.
↳ Sign the mutual NDA.Ask Eventim for their own standard NDA template.
Email Graham the vision document.On your Mac, open Jung_Festival_2027_Vision_Document Final.pdf in 01 Festival Strategist/sponsor-deck and email it to Graham.
Give this row a date when Truman replies.Nothing to do until Truman writes back.
Build the six page Truman teaser with Claude.Ask Claude for the first draft of the six page teaser.
↳ Hold the Truman meeting.Ask them about the spaces, the dates at the start of May 2027, the rate card and a site walk.
💰 The deck, sponsor by sponsor
Reach out to Ourhome.A new name and no deck yet. Say what you want from 아워홈 and Claude tailors one from the master deck, the same way the others were built.
Make one general sponsor deck.Sunday, and do this one first. Korean Air, Jongga, aT and KOTRA all want a deck in the next two days, and four decks from nothing is four evenings. One general deck plus a page swapped per sponsor is one evening. Your idea, and it is the right order.
Say yes to one wording for the attendance number.The partner deck still opens its proof page with about 15,000 in the first two days, and that is bigger than the 14,000 over four days you agreed as our own number. Claude will make it 14,000 across four days with 4,133 tickets, and credit any larger footfall figure to the King’s Cross estate separately. Say yes and it gets fixed in every deck at once.
Agree the four official 2026 numbers.Read them once and tick: 14,000 came, 4,133 tickets, 99 percent from the UK, sold out in three hours with no ads.
Tick the deck story, the draft is written.Read the draft once in the Claude chat and tick this row.
Read the deck story and mark what is wrong.Open Claude, ask for the deck story, and read it once.
Tick the three zone sponsorship prices.Read the three prices on the partner deck once and tick this row.
↳ Fold the zone prices into the master deck.Ask Claude to put the three prices into the master deck.
Wait for Kat to reply about bibigo.You sent her the email on 6 October through Art of the Possible, where she runs the account, asking to present to her, or to her and bibigo together, whichever she prefers. It carries Canada Water close to confirming, Eventim as the build partner and Nongshim happy to go joint, and it carries no price. Tick this when she writes back. If she is quiet for a week, ask Claude for the nudge.
Ask bibigo how it went.Monday. A short friendly line to Kat asking how it landed inside bibigo, not a chase for a yes.
↳ Reach out to Parker, the managing director.If Kat cannot move it on her own, the managing director can. Going straight there after she has had her go is the polite order, not a leapfrog.
Read the bibigo deck and mark what is wrong.Thirteen pages have been waiting for you since August in 01 Festival Strategist/bibigo-deck. Read it once with your red pen, then Claude builds the PDF for the room. The moment Kat says yes to a date, this becomes the thing holding everything up.
↳ Book the bibigo presentation.Thirty minutes with Kat, or with Kat and bibigo together, whichever she picks. Money talk only after the design conversation, and never on the old product.
Go back to Korean Air with the postcard idea.They met you and said yes in the room, and on 6 October you confirmed they are verbally in for 2027 with their own stalls, with a meeting coming before their budgeting. Nothing needs chasing here. Give them something to picture: every brand is a station and guests collect a stamp on a postcard.
↳ Make the Korean Air meeting deck.Sunday. The general sponsor deck above carries most of this, so this is the postcard idea on top of it rather than a deck from nothing.
↳ Thank Korean Air after the meeting.Same day as the meeting while it is still warm. Say the one thing you took from the room, so it reads as a person and not a template.
↳ Book the Korean Air meeting.If they are quiet for a week, ask Claude for the nudge.
Go back to Jinro.Done on 6 October. The note went to Krista Booker at Fourteen Ten on the June thread, with the 두꺼비 DJ booth as the thing to picture and one ask, a meeting. Krista has never put Jung in a Jinro budget, whatever the brief says, and December is still her stated decision point.
↳ Send Jinro the deck.Their page still sells the somaek ritual, and Jinro’s own guidelines say pure Jinro from the bottle with nothing mixed in, so it cannot be shown to Krista as it stands. Ask Claude to rebuild it around the 두꺼비 DJ booth before the meeting. Eleanor at Tonic Comms is an unchecked listing, so nothing goes to her until you say she is a real route.
↳ Find out who is actually responsible for Jinro.Start with Korea Food. The deck has gone to Krista, but nobody has confirmed she owns this, so the next move is finding the person who does rather than waiting on the person who might.
↳ Book the Jinro meeting.Krista has the note, so this is a wait. Claude has already filed your reply check for 9 October and a friendly nudge for 15 October, so you do not need to watch the inbox.
Wait for Lydia to reply about Jongga.You sent her the email on 6 October at Daesang Europe. It says Jongga supported us from the very beginning, it names Canada Water and U Live separately with the dates, and it opens on the Cook Off dishes being judged and then never eaten again, with a smaller British home cooks version offered if the first is complicated. There is no price in it. Tick this when she writes back.
↳ Make the Jongga meeting deck.There is no 2027 Jongga deck. The one from January 2026 was for the first festival and it is a different product now. Ask Claude to build it around the Cook Off zone, with the line of finalist counters and the public vote.
↳ Thank Jongga after Monday’s meeting.The meeting is Monday. Thank Lydia the same day and name the Cook Off, so the thank you also moves the ask forward.
↳ Book the Jongga meeting.Ask her to come into the room with us rather than carry a message down the hall, because the Cook Off belongs to SF Globalize with Le Cordon Bleu London and is not hers alone to give. Their own London final falls in June, after our festival. The price belongs in that meeting, and this is the zone tier from £25,000, not the £5,000 they paid for 2026.
Find a direct email at Virgin Atlantic and go straight to them.Your call: stop waiting on the agency. You sent Tina the email on 6 October at W Communications, who hold Virgin’s consumer PR and staged the Korean supper club you went to in July. It asks whether Virgin want to be part of it as well, and who owns this on the brand side. There is no price in it. If she is quiet for two weeks, ask Claude for the nudge, and two weeks rather than one is deliberate.
Read the Virgin Atlantic deck and mark what is wrong.Thirteen pages have been waiting for you since August in 01 Festival Strategist/virgin-atlantic-deck. Read it once with your red pen, then Claude builds the PDF for whoever Tina names on the brand side.
↳ Book the Virgin Atlantic meeting.Book it with the brand team rather than the PR agency. Sophie Woodford is their VP of brand and marketing and she designed the Clubhouses the deck already speaks to.
Read the Buldak deck once.Open the Buldak deck in 01 Festival Strategist/buldak-deck and read it once, then decide whether to ask your Cheil contact for a Samyang introduction.
↳ Send Buldak the deck.Ask Claude for the email to your Cheil contact, then press send.
↳ Book the Buldak meeting.If they are quiet for a week, ask Claude for the nudge.
Track Nongshim in the 농심 section above.Nothing starts here, because the live steps sit in the 농심 section above.
↳ Send Nongshim the deck.Ask Claude for the email, read it once and press send.
↳ Book the Nongshim meeting.If they are quiet for a week, ask Claude for the nudge.
🏛 British Museum, 6 November
Ask the British Museum if you can film there.Email your contact and ask plainly whether filming is allowed on the day, and what they need from you first. The answer decides whether a video is even possible.
Photograph the dishes and send them to the 3D printer.The ten dishes are already settled. Shoot each one you will actually use and send the pictures over, so the plates can be made in time for 6 November.
Tailor the Bibigo British Museum deck.Ask Claude to tailor the deck in 01 Festival Strategist/british-museum, then read it once.
↳ Send Bibigo the British Museum deck.Ask Claude for the email, read it once and press send.
Draft the Jinro British Museum deck.Ask Claude for the first version, built on the ten dishes in date order.
↳ Send Jinro the British Museum deck.Ask Claude for the email, read it once and press send.
🎨 Branding
Write who the 단군신화 bear is.Write one short paragraph in plain words about who the bear is, what he went through in the cave, and what he wants at the festival.
↳ React to three bear directions from Claude.Ask Claude for three directions and say which one feels right.
↳ Put the bear to an audience vote.Post one Instagram story with the bear directions and let people vote.
↳ Cut the winning bear as a 약과 stamp.Once the bear design exists, ask Claude to price a carved yakgwa stamp.
Write what the new JUNG logo must say.Open the 2026 JUNG logo files and write down the three things the new logo has to say about the festival.
↳ Run the logo vote on Instagram stories.Post the logo directions as a story poll and let people choose.
📱 Jung Festival videos
Record a voice note about what 정 means.Record a two minute voice note on your phone saying what 정 means to you, then send it to Claude for the script.
Write the 미운정 고운정 story.Write down one story where someone annoyed you and you still cared about them, because that story is the video.
Save five mean comments for the video.Save five mean comments from festival posts into one album on your phone so the footage is ready.
🇰🇷 Korean institutions
Make the KOTRA deck.Sunday. They replied and the meeting date is set, so this one has a real deadline behind it now. Say what you are asking KOTRA for and Claude builds it from the general deck.
↳ Thank KOTRA after the meeting.Same day. And this is where you ask for aT in the room, which is the row below.
Ask the Korean Cultural Centre for two addresses.They are the door to both: ask them for aT’s email, and for the Korean news desks you can send article ideas to. One short note gets you both.
Make the aT deck.Sunday. The address has not arrived yet, so build the deck while you wait rather than waiting to start. aT funds Korean food abroad and this is exactly that.
↳ Write the aT email.Once the address lands from the Korean Cultural Centre, the deck is already made and this is one short email on top of it.
Cold email YTN and the other Korean desks.Two shoots to pitch in one note: why they should come and film the Christmas market, and why they should film at the British Museum on 6 November. Tell Claude which desks and it writes the email, in Korean, for you to send.
Paste KOTRA’s reply into Claude.You sent 정예승 the Korean meeting request this evening. Paste whatever comes back and Claude writes your answer, so you are not replying to a government office off the cuff.
↳ Fix the day you go to the 무역관.Agree a time and tell Claude the date, so the leave behind is finished before you walk in rather than the night before.
↳ Ask KOTRA for aT in the room.aT funds Korean food abroad and KOTRA sits beside them. Asking face to face is the cheapest introduction you will ever get, and it closes the aT row above.
🌐 The festival website
Unpublish the Truman teaser page.rollinjoint.com/jung-festival-2027-truman-brewery is still live and still says Truman is the 2027 home, while KOTRA has just been told Canada Water. It already did its job and got Truman to quote £70,000. Unlist it in Ghost.
Put a British Museum page on the site.One page explaining the 6 November tasting so you can send a link instead of a paragraph. Tell Claude what goes on it.
Put a Tod’s festive page on the site.One page for the Christmas chalet, for the same reason: a link you can give to press, traders and anyone who asks.
Ask your brother to reconnect jungfestival.uk.The site already exists and is closed. Nothing can be built until he puts it back online, so this is the first move, not building anything.
Approve the sign up line for 2027.The line is written: Sign up for JUNG Festival 2027 updates, including dates, tickets and upcoming announcements. Say yes or change the words.
🎪 The experience
Talk to Kiwa about the sandwich set up.What Jung does at Tod’s is already settled. What is not settled is the sandwich, so get Kiwa on a call and agree how it is built and served.
Prepare the ticket answer for the call with Lucy.Lucy has asked for a quick call about how the ticket system works in the public realm, and you offered a morning. Ask Claude for the one page ticket answer and read it once before the call. When she names the time, give this row that date with 📅.
Read the English trader deck once.On your Mac, open JUNG x Traders 2027.pdf in 01 Festival Strategist/trader-deck and read it once, then tell Claude anything that feels untrue and decide whether the top traders get named.
Read the Korean trader deck as an owner would.On your Mac, open JUNG x Traders 2027 KR.pdf in 01 Festival Strategist/trader-deck and read it once as a restaurant owner would, checking the tone feels soft enough for the 대표님들.
Tell sponsors and traders before the public.When the venue is signed, write one short message to the trader group chat before any public post goes up.
Name three American restaurants you want.Write down the names of three American restaurants or brands you would actually want at the festival.
List ten creators you want back in 2027.Make a list on your phone of ten creators who came in 2026 and you would want back.
Tick the postcard and stamps idea.It already sits inside the £15,000 Your Stall product on the partner deck, so read it once and tick.
↳ Cost the postcards and stamps per unit.Ask Claude for the cost of one postcard and one stamp, so the deck carries a real number.
Choose the booking and queuing system.Nothing starts until the 2027 venue is signed, then Claude compares three systems for you to pick from.
Unlisted yet
Message the Korean Air raffle winner.Message the winner and check the flight is booked well before 3 April 2027.
📰 The issues, one at a time
Small businesses first, then the Korean restaurants.The order is settled, so no issue starts with a blank page. Your SMALL BUSINESS LIST note is the queue, and the Korean restaurants follow it.
Write the next small business issue.Name the one you want and Claude drafts it from the card and your own words. The queue is empty right now, so this is what refills it.
Start the Korean restaurants after the small businesses.Same rhythm, one per issue. Nothing to do until the small businesses are through.
💳 The Map and the paid tier
Confirm Stripe is connected.Open Ghost, go to Settings and then Membership, and check Stripe is connected.
Set the map price and rename the tier.In Ghost membership settings, set £5 a month and £50 a year, then rename the tier The Map.
Paste the hero copy and the welcome email.Open launch-copy.md and paste the hero copy and the welcome email into Ghost.
Gate the Foodmap to paid members.Ask Claude to lock the map and leave a small public teaser.
↳ Launch the map inside a story.Ask Claude for the reel and the newsletter issue together.
Confirm the map is locked on the server.Ask Claude to check that locked venues cannot be reached another way.
Put the first issue restaurants on the map.Open the organised restaurant sheet and publish those restaurants as posts.
Tag every restaurant post by city and cuisine.Open Ghost, take one restaurant post, and add its city and cuisine tags.
Leave a few restaurants free for everyone.Pick five restaurants that stay open to everyone and tell Claude which ones.
Read the map post once before it goes out.Open the Ghost draft called The map opens: Best Korean in London and read it once, marking any line that does not sound like you.
↳ Shoot a reel pointing at the guide.Film one dish from the guide and let the food do the talking.
Pick the first issue restaurants and press send.Open the Ghost draft, choose the restaurants and press send.
📖 Start Here page
Ask Claude to draft the Start Here story.Tell Claude to draft it in your voice, with no CV in it.
Edit the Start Here draft for truth.Read the draft once and mark every line that is not you.
Add a subscribe box at the end.Ask Claude to put the subscribe box at the foot of the page.
Publish Start Here and put it first.Publish the page in Ghost and move it to the front of the menu.
Point your Instagram bio at Start Here.Open Instagram, tap Edit profile, and paste the Start Here page address into the website line. The address is https://www.rollinjoint.com/start-here/
💼 Work With Me page
Ask Claude to draft the media sheet.Tell Claude to build it from your numbers, your offers and your case studies.
Build the sponsor and client logo wall.Send Claude the logos of every brand you have worked with.
Price usage and exclusivity as separate items.Ask Claude to write the usage and exclusivity lines into the page.
Publish Work With Me and link it.Publish the page in Ghost and add it to the menu.
Send Work With Me to three warm contacts.Pick three names from the sponsors and brands list who replied warmly this year and write them on one line.
Check the branded address receives mail.Send yourself a test message at rollinlee@rollinjoint.com and see if it arrives.
📔 The Now page
Put the list at the top of Now.Ask Claude to build the page with your list as the hero.
Add the storyline filters to the Now page.Tell Claude which storylines you want and it builds the filter row.
Send Claude your first real list items.Send Claude one message with the first items for the Now page.
🧢 The logo
Send Claude the exact red.Find the red you want and send Claude its hex code.
Ask Claude for three logo sketches.Tell Claude to sketch three hat directions for you to react to.
Pick one logo direction.Ask Claude for three hat logo sketches, then say which one you would actually wear.
Get the final logo files made.Tell Claude which hat sketch won so the colour, black and white and favicon files can be made.
Install the logo in Ghost.Send Claude the final logo file and say install it.
↳ Swap the new logo in everywhere.Change the picture on Instagram, on TikTok and on the newsletter header.
🍚 Korean Table tab
Add the Recipes and Culture tabs.Ask Claude to build the two tabs from the mockup you approved.
Build the recipe template.Ask Claude for the recipe template and put one real recipe in it.
⚙️ Ghost theme setup
Activate the rollinjoint theme.Switch the theme on late at night, because kyoto is one click back.
Paste the Content API key into the theme.In Ghost, open Settings and then Integrations, copy the key and paste it into the theme settings.
Upload the routes file.In Ghost, open Settings and then Labs, and upload routes.yaml.
Create the four pages.In Ghost, create Start Here, Cities, London and Work With Me.
↳ Ask Claude to check every page and link.Say check the site and Claude walks every page and every link.
Make the free GitHub account.Go to github.com, make a free account with your email, and send Claude the username. Your brother told you to do this.
↳ Push the workspace to a private repo.Say push it and Claude does the push for you.
🗺️ Map tab, version two
Make the card tags filter the map.Ask Claude to make the tags on a card filter the map.
Turn the Just added badge blue.Tell Claude to make the badge blue.
Split the filters into cuisine and type.Ask Claude for a type row with restaurant, bar, cafe, bakery and street food.
Add the occasion filter row.Say yes to the occasion row and Claude builds it.
Add the favourites and new this month chips.Tell Claude which restaurants are your favourites and the chips appear.
Put the filters behind one mobile button.Ask Claude for the single filters button with a panel that slides up.
Swap the map to Google Maps.Make the free Google Maps key with Claude walking you through it.
Mark new openings with a chip.Say yes to the new openings chip and Claude adds it.
🧾 Business and admin
Back up the Desktop footage.Buy one drive, copy the footage onto it, and put a second copy in the cloud.
Restore one clip from the backup.Open the backup drive, pick any one clip, copy it back to the Desktop and play it.
Reconcile the 2026 invoices.Open your invoice list and check the two Hiyastar invoices of £400 each.
Chase whatever is still unpaid.Open the Invoice Follow Up list on your phone and tell Claude which invoices are still unpaid.
Close the HYBE job.Ask Ryan Veres whether the payment landed in August.
Move to Google Workspace and the calendar.Ask Claude for the move plan and do the first step on it.
Switch the morning briefings on.Tell Claude what time you want the morning brief to arrive and it gets set up as a repeating task.
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🎨 Phase zero, the brand
Say exactly who this is for.Not everyone. One person: their age, where they live, what they are doing the hour they buy it, and what they would otherwise have eaten. Say it out loud to Claude and it writes it down.
Choose the company name.Phase 1, from now to October 2026. Write five names with no chicken in them and check each one for a free domain.
Settle the brand, the logo and the colours.Kokidoki, KOKI and the hand drawn direction already exist in your folder. Decide what is final. This is the first job now, before any site and before any number.
Commission the KOKI brush pen session.Phase 1, from now to October 2026. Save the links of three illustrators whose brush pen drawings you like into one note.
Book a trademark clearance check for KOKIDOKI and KOKI.Find one UK trademark attorney online and book a paid clearance check for the two names KOKIDOKI and KOKI. The names to check against are Kokodoo in Fulham, Kokoro, and the registered mark KOKI MOKI. The domains kokidoki.co.uk, kokidoki.uk and kokidoki.world were still free.
Write the British and Korean rule in one line.Your idea: 닭강정 is Korean, and making it saucy is very British, the way curry is. So keep the frying and the glaze setting exactly Korean and swap what goes on it. Every sauce has to pass that line.
Fix the founders’ dinner evening with 동생 and Ryan.Message 동생 and Ryan and agree one evening for the founders' dinner. Ask Claude for the dinner agenda; there are four things to settle that night.
🧪 Phase zero, the sauces
Work one sauce per sitting, in this order.The method stays Korean and only the flavour changes. Keep the syrup carrier and cook it to the same set point, so it still goes tacky and crisp instead of wet, then swap what you stir in. Write each one in grams, cook it once, taste it, and note the rest interval and the set time. When it passes, tick it and start the next.
Classic sweet and spicy.The hero, and the one everything else is judged against. Pure 닭강정, nothing swapped.
Soy garlic.The second Korean anchor. Also the one most likely to be compared with every other shop in London.
Curry.The clearest case of your rule: nothing is more British, and the glaze method stays Korean.
Chaat masala.British by way of the corner shop. Dust rather than glaze, so it costs the kitchen almost nothing.
Suya.West African, and very London. Another dust.
Salt and vinegar.The chip shop flavour. The most British thing on the wall and the easiest to explain.
Walnut and mushroom ketchup.The mission flavour: ketchup was a British mushroom sauce long before it was American and sweet.
Mango habanero.The sweet heat everyone already orders. Nothing to teach.
Mala.The challenge flavour, for the people who come in asking for the hottest thing.
Hot honey and black pepper.Lab number one, the first monthly drop.
Buy a kitchen scale and text two Saturdays.Buy a kitchen scale and text 동생 and Ryan two Saturdays that work for cooking and weighing one bowl together. Every gram goes into the yellow cells of the Bowl Cost Model, camera on.
Write the recipes as ratios.Phase 1, from now to October 2026. Take the one sauce you already make well and write every ingredient as grams against 100 grams of gochujang.
Pick the launch ten flavours with EJ.Phase 1, from now to October 2026. Open the Flavour Candidates note and shortlist ten of them with EJ.
🎪 The pop up at Box City
Ask Box City about a pop up.Box City by Liverpool Street runs pop ups for chefs, and you want to start there. Find out what they need and what it costs, so the first real customers happen before any lease is signed.
Sell the real menu at pop ups.Phase 3, from February 2027. Ask Soo and Jules by message whether a Kokidoki stall can have a pitch at Jung Festival 2027.
Collect the flavour and price data.Phase 3, from February 2027. After the first pop up day, open the sales sheet and circle the two flavours that sold least.
Build the launch audience.Phase 3, from February 2027. Film one minute on your phone the next time the three of you cook a test batch together.
🏪 The shop, after the pop up works
Set the menu structure and the prices.Phase 1, from now to October 2026. Read the draft menu once and say whether one bowl with ten glazes is right.
↳ Lock the menu prices from the real numbers.Phase 1, from now to October 2026. Send Claude your weighed bowl and the quotes so the model can be run again.
Get three real rent quotes.Phase 1, from now to October 2026. Search Rightmove Commercial for takeaway units to let in Whitechapel and save three listings.
Finish the profit and loss page.Phase 1, from now to October 2026. Open the Bowl Cost Model file on the Desktop and count which yellow cells are still empty.
Assemble the first business plan.Phase 1, from now to October 2026. Send Claude the validation dates and the kill numbers and it writes the plan.
Price the halal bases in London.Phase 1, from now to October 2026. Ask Korea Foods, Hoo Hing and Longdan for a bulk price and for the alcohol content in writing.
Email HMC the four ingredient questions.Send the four questions to info@halalhmc.org and ask for written answers. The Mail pill opens the email with the four questions already written in. If email is slow, call 0333 344 7886.
Ask 동생 which Korean shops to learn from.Ask 동생 to name the three dakgangjeong shops in Korea he would most want to learn from and write them in one note.
Register the company and the agreement.Phase 2, from October 2026. Once the dinner has settled the money, register the company at Companies House.
Start the halal supply and the certification.Phase 2, from October 2026. Open the HMC website and write down the name and phone number of the halal chicken supplier they list closest to London.
Build the vegan cauliflower line.Phase 2, from October 2026. Buy one cauliflower and fry it in the launch batter at home to see if the glaze even sticks.
Test the packaging for thirty minutes.Phase 2, from October 2026. Order one sample vented lid and bowl online so there is something to run the test with.
Start tracking what sells.Phase 2, from October 2026. Open a blank Google Sheet and type five column headings: date, flavour, bowls sold, price, notes.
Choose the neighbourhood and the unit.Phase 4, from March 2027. Write down three neighbourhoods you would be happy to open in, then check each one on the council map.
Negotiate the lease with a solicitor.Phase 4, from March 2027. Ask one friend who runs a shop in London which solicitor did their lease.
Design the interior and the kitchen layout.Phase 4, from March 2027. Take a photo of the kitchen at the next Korean fried chicken shop you visit.
Spec the sauce kitchen before the drawings.Phase 4, from March 2027. Write one page in plain words listing what the sauce kitchen needs: three phase power, a floor drain, and room for a 100 litre kettle.
Set up the utilities, insurance and waste.Phase 4, from March 2027. Open a note and list the four contracts a shop needs: electricity and gas, water, waste collection, and insurance.
Register with the council before opening.Phase 5, from July 2027. Register the shop with the council 28 days before opening, and book the hygiene certificates at the same time.
Hire and train, writing every step down.Phase 5, from July 2027. On the first training day, keep a notebook open and write down every step you show the first hire.
Set up the till and the delivery apps.Phase 5, from July 2027. Ask Deliveroo, Uber Eats and Just Eat for their commission rates and mention your audience size.
Run the soft launch, then open properly.Phase 5, from July 2027. Pick a soft launch weekend and invite only friends and family.
Film the launch story from day one.Phase 5, from July 2027. Film the first day of building the shop, so the story starts long before the doors open.
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📺 The YouTube video
One 40 Puberty entry is a whole long form video.Your call, and it settles the format question: an entry from the list is enough on its own. No separate series to invent, no second format to carry.
Structure the first YouTube video with Claude.Sit down with Claude for one hour and build the structure.
↳ Write the full draft with Claude.Turn the structure into words in your own voice.
Decide what the first video is called.Sit down with Claude for twenty minutes and answer one question: what is the first video called.
Record the first five voiceover lines.Open the episode zero beat sheet in the Story Editor folder and record the first five voiceover lines into your phone, as many takes as you like.
🙌 The List
Send Claude three festival moments you still think about.Send Claude one message with the three moments from festival week you still think about, so the wrap up post starts from you.
↳ Point the See how and Follow links properly.One line on the page, once the wrap up post exists.
Post one story showing The List page.Post one Instagram story showing The List page and ask people which item they think you will chicken out of.
🎬 Reels and the weekly rhythm
Use the reels brain on any draft.Say copywriter, score this, and paste any draft into the chat.
Log the week's reel numbers on Friday.It already repeats in your Reminders every Friday, so tick it there.
Start the hundred days of videos.Nothing starts until one long video a week has held for a month.
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